Introduction

In an era where efficiency, precision and uptime define competitiveness, industrial automation has moved from being ‘nice to have’ to absolutely essential. DS Automation & Controls is one of the prominent industrial automation companies based in New Delhi, offering a broad portfolio of control products and turnkey solutions designed to help manufacturers reduce costs, increase throughput and improve product quality.

About DS Automation & Controls

Founded to serve the growing automation needs of Indian industry, DS Automation & Controls has built a reputation for reliable products, expert support and customised system design. The company — registered and operating out of New Delhi — focuses on distributing and servicing a wide range of automation and electrical control products while providing installation and repair services for AC drives and related equipment.

What They Sell — Product & Service Overview

DS Automation & Controls carries a comprehensive product mix that suits process and industrial automation needs, including:

• AC Drives (VFDs) — for motor speed control and energy savings.
• Programmable Logic Controllers (PLCs) — core automation controllers for sequential and logic control.
• Human-Machine Interfaces (HMIs) — operator panels and displays for machine control and monitoring.
• Servo systems & motors — precision motion control for packaging, CNC and robotic cells.
• Instrumentation & protective electrical equipment — including relays, sensors and distribution products.
• Repair, installation & commissioning services — especially for AC drives and control panels.

This product breadth lets DS Automation supply both components and full systems, making them a one-stop partner for many OEMs, system integrators and end users.

Industries Served

DS Automation & Controls works across multiple sectors, such as:

• Manufacturing and assembly lines
• HVAC and building services
• Food & beverage processing
• Textile and paper mills
• Material handling and conveyor systems
• Elevators and lifts (specialised AC drive solutions)

Their industrial automation solutions are geared towards customers who prioritise uptime, energy efficiency and predictable maintenance cycles.

Why Choose DS Automation & Controls?

Here are practical reasons many clients in New Delhi and beyond choose DS Automation:

• Product diversity and proven brands — they distribute trusted automation brands and spare parts.
• Local presence and quick response — an address and on-ground team in New Delhi enables faster site visits and support.
• Service capability — repair and commissioning services reduce equipment downtime and extend asset life.
• Technical guidance — experienced staff help with system selection, panel design and integration.
• Pan-India reach — while based in Delhi, they support clients across India through logistics and partner networks.

Typical Projects & Case Examples

While respecting client confidentiality, DS Automation’s portfolio includes machine retrofits (replacing legacy drives with modern VFDs), turnkey PLC-HMI control panels for production lines and energy-optimisation projects in commercial buildings. These real-world projects highlight measurable benefits such as reduced motor energy use, smoother production cycles and simpler operator interfaces.